Immfly Lands EasyJet Wireless IFE Deal
EasyJet has partnered with Immfly to launch its wireless in-flight entertainment (IFE) service, Air Time. The platform will feature content from Fox Non-Theatrical and Euronews, including TV shows such as, Legion and Modern Family.
Air Time will allow passengers to stream audio books, eBooks, interactive maps, language tutorials and digital retail catalogs on their own devices. Content will be available in English, German, French, Spanish and Italian
“We are enabling easyJet to deliver a compelling in-flight entertainment service, with exciting content and online shopping capabilities delivering a platform fully integrated with leading brands and their services,” said Jimmy Martínez von Korff, co-founder of Immfly.
While Immfly is behind the Air Time wireless IFE portal, Tokyo-based e-commerce company Rakuten will be the official sponsor and content curator of easyJet’s IFE service.
“We are delighted to be collaborating with other innovative partners … ensuring that easyJet crew are able to continue conducting an excellent standard of safety-focused service and onboard hospitality,” said Andrew Middleton, easyJet’s Ancillary Revenue director.
Barcelona-based Immfly’s airline partners include Iberia Express, Volotea and XL Airways. With the addition of easyJet, which carries over 78 million passengers annually, the wireless iFE provider expects to reach 100 million connected passengers by 2018.
The first five easyJet planes equipped with Air Time will take off this autumn.